• Product Owner
  • Mobility & MaaS
  • Multi-market delivery
  • AI product

JiwonNam

Senior Product Owner · AI Product Manager
13+ years · 20+ markets · South Korea & Singapore

I turn ambiguous business problems into products that reach real users. Roughly 80% of my projects were built from nothing rather than inherited, and every one of them end-to-end — problem framing through launch and training the people who use it.

Jiwon Nam
13years in product
20+markets launched in
iF 2025design award, UX
Master'sAI & big data, Feb 2027
01

Key Product Projects

Planning Owner — owns the product end to end; delivery project managers were staffed separately.

2022—23

Planning Owner · Vehicle Dealer App & Online Shop

Dealer apps and an online-shop operator system across three Southeast Asian markets — three separate builds, because local law would not let them be one.

Hyundai Motor Group · Hyundai Autoever

Shown: the customer-facing Cl!ck to Buy. My scope was the operator system behind it.
Imagery © Hyundai Motor Europe — hyundai.com/eu

Read

2024—25

UI/UX · NongupEZ Farming Grants

A national platform that works out which farming grants a citizen qualifies for. Eligibility is a dense rulebook; the design problem was making the answer explainable.

Ministry of Agriculture · LG CNS

Shown: the winning entry as published on iF Design — ifdesign.com, iF Design Award 2025. I am credited on the entry’s design team.

iF Award 2025

2025

Planning Owner · Busan Autonomous MaaS

Journey planning across autonomous shuttles and existing public transit, under a designated national smart-city priority project — two data sources with nothing in common except the passenger.

MOLIT · Busan · LG CNS

All 10 Products